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Press kit

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Background

After five years of working in the news and media content publishing industry, the key people behind Vivvo CMS – Boris Krstović, co-founder, and Slobodan Utvić, software architect — noticed the lack of analytics tools tailored to meet the need of web publishers today. They realized that what the industry really needs is the ability to monitor and put into perspective attention and engagement generated by articles over time, calculated by multiple on-site (reads, comments, etc.) and off-site (social reactions) indicators.

Fact Sheet

• Headquarters: Belgrade, Serbia
• In Business Since: 2010
• Status: Privately held

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