What is NewsCurve?
NewsCurve is a decision support analytics platform for publishers and online media that allows editors to promote and demote content within a small window of opportunity.
We combine the best in real-time and social media analytics with a single goal - to increase performance by discovering key insights on which content, topics, and authors generate interest.
Publishers need to know:
- Do I keep the content on the front page for one more hour?
- Is the headline-left position on our homepage working better then the headline-right position?
- Does this article pick up the expected amount of engagement, interaction and social media reactions?
- Is the audience “hooked” to the topic? Do I provide minute-by-minute coverage?
- Are people engaging more with stories written by journalist John than with stories from blogger Peter?
What does NewsCurve do?
NewsCurve allows editors to recognize content failure quickly, recover quickly, and react just in time by discovering insights on which content, topics, and authors generate interest and engagement.
- Helps you identify and promote content, topics and authors that generate the highest level of engagement at any moment.
- Be on top of front page and section pages every minute, knowing exactly which social media activities are driving traffic.
How it works
The number of page views is an obsolete metric as the sole indicator of engagement. Page views have a bias toward older articles due to an accumulation of page views over time.
Our proprietary algorithm called NewsCurve PULSE corrects the bias toward older articles in traditional rankings by a sophisticated time decay factor.
Benefits
Reduces time to analytic results and allows editors to react just in time by discovering key insights on the content, topics and authors that interest their audience:
Increased audience reach + Increased audience penetration = More opened pages on site
NewsCurve makes people read more content!
